If you’re sitting in your living room, maybe it’s a book title or the lettering on an electronic device that catches your eye. Perhaps you’ll note the one we used for this article or our logo up in the page header. Look around you, wherever you are, even if the only thing you see is the computer or cellphone screen in front of you.

The name of your brand and the words of your tagline may get your message across, but it’s the lettering that will make the viewer actually feel something. As you prepare to make a logo that perfectly describes the function and vibe of your company or product, it’s wise to first research fonts.